According to the folks at IDEO, it is designing for a circular economy.If we think of the classic model of the consumer cycle based economy, it is based on making things consumers want to buy, and designing them to be used and discarded when worn out or obsolete. In a circular economy, products are bought to be used, then re-purposed, recycled, or otherwise reduce their impact on the environment.
What does that mean for the designer?
For the designer, making products for a circular economy means she has to consider new aspects of the problems she's solving for the consumer. The root need has to be consider in the context of how the manufacturing process and materials will impact the environment, and how the life-cycle of the product will end.
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